CITEO FRANCE
Making Reuse a social badge
UNILEVER/VIM VIETNAM
Educating people about something they don’t care - toilet hygiene - and inspire social action
U.N. WORLD FOOD PROGRAMME TUNISIA
Turning a sitcom into a behaviour change engine
LEGO UK & GLOBAL
Unlocking the power of children’s imagination with duplo
NIKE FOUNDATION
Building culture-driven entertainment media brands to unlock the power of girls
NIKE FOUNDATION/CHATBOT SOUTH AFRICA
Debunking myths around sex, contraception, and relationships
UNILEVER/LUX INDIA
Restoring cultural relevance to a legacy soap brand in India
CAMBODIA’S POLITICAL OPPOSITION PARTY
Mobilising social media to bypass dictatorship and catalyse the country’s largest youth movement
UNILEVER/OMO VIETNAM
Carving out a meaningful role for a detergent brand in Vietnam’s most beloved festival
TESCO/RETAIL UK
Providing value over price
NIKE FOUNDATION/MUSIC BAND MALAWI
Harnessing the power of music and drama to curb the rise of HIV/AIDS in Malawi
ASOS UK
Making asos own label sexy
NIKE FOUNDATION/GLOBAL DIGITAL
Connecting the unconnected through brand storytelling and mobile technology
KELLOGG’S/APAC
Redefining Coco Pops brand platform as the emblem of today’s kids’ generation
HSBC VIETNAM
Building credit card habit in Vietnam, a cash relying country
NIKE FOUNDATION/DIGITAL AFRICA
Encouraging girls to unmute
VINAMILK VIETNAM
Dispelling the myth that foreign is better