Publications:
The Lancet - Springster: Advancing girls’ sexual and reproductive health rights
Positive News - Getting Kind Online: the people standing up to cyberbullying
Principles for Digital Development - Springster: A Global Digital Brand Reaching a New Generation of Connected Vulnerable Girls
Blog Post - Big Sis: the chatbot with the potential to reach millions of girls with advice on sexual health
Blog Post - Using social media to create a political tsunami
L'Express - Cambodge: l’opposition s’affirme avec les réseaux sociaux
BuzzFeed - Facebook is being taken to court over human rights abuses in Cambodia
Blog Post - Pinterest: Popularity, power and potential
Awards:
1 Gold and 2 Silver at the Anthem Awards (2025) for Best Strategy, Best PR/Earned Media and Best Show/Video for ‘Salla Salla’ sitcom, WFP Tunisia
Gold at the Deauville Green Awards (2025) in circular economy category for CITEO
Shortlisted for the Kindness Awards (2020) Springster empowering girls to make positive choices that change their lives
Gold Shorty Social Good Awards (2018) - Zathu propelling a rising generation to forge a more equal Malawi
AIDS Awards Winner (2018) - Zathu’s breakthrough HIV prevention strategy
Shortlisted for the Brand Impact Awards (2018) Springster empowering girls to make positive choices that change their lives
Shortlisted for the GLOMO Awards (2017) Girl Effect Mobile (Springster) Best Mobile Innovation for Emerging Markets award
1 Gold & 1 Bronze WARC Awards for Best Strategy in Asia and Best Use of Social Media (2014) - A political tsunami in Cambodia: using social media to mobilise the youth and change the political game
Asian Marketing Effectiveness Awards (2010) - Vim Unilever Billboard; Power of One Campaign. Best idea, Best Small Budget Campaign
When Entertainment Meets Behavioural Science to Shift Food Choices
‘Salla Salla’ sitcom for WFP Tunisia by Ogilvy Paris
“Facebook has permitted a real democratic advancement. This Cambodian Spring is only beginning.”
“We can’t change gender norms overnight, but we can offer today a private space where girls can grow their knowledge, confidence & connections.”
Springster was hailed as an example of digital development best practice
by DIAL at the United Nations Foundation
.
“Zathu, made for and by the young people of Malawi, is an innovation that has the potential to create real impact.”
© Photo credits: Lauren Crothers and girleffect.org