Rituals: the brand assets that survive the machines
AI will not kill brands. It will sort them.
Read the article →Why do some behaviours change whilst others don't?
More often than not, the answers lie in what we fail to see. I explore the blind spots of change: social norms, narratives & cognitive biases.
Becoming Culture: The Challenge for Brands and Social Impact Programs
Whether they aim to sell a product or drive social change, today’s most effective campaigns leverage the same cultural mechanisms.
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Coercive control: what the bruises don’t show (3/3)
Leaving takes more than a decision. It takes a system.
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Coercive control: what the bruises don’t show (2/3)
The silent machinery that sets in long before the first blow.
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Coercive control: what the bruises don’t show (1/3)
What comes before the blows, and does far more damage.
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