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Book your vacation right away. Apply for an HSBC credit card to start your vacation now and pay up to 45 days later, interest-free.” © HSBC & JWT Vietnam https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641843674740-5UPWW9UW775PVN3AI8NA/image-asset.png HSBC VIETNAM Copy: “Can’t shake it off your mind? Get this camera into your hands right away. Apply for an HSBC card to start your shopping spree now and pay up to 45 days later, interest-free.” © HSBC & JWT Vietnam https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641839480213-IEKRDRGWZF2ZOGUWX5GR/image-asset.png HSBC VIETNAM Copy: “HSBC Visa Platinum Credit Card. The world is yours.” © HSBC & JWT Vietnam https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641839553088-NCHYW9DL843O6SYXQ3HB/image-asset.png HSBC VIETNAM Copy: “HSBC Visa Platinum Credit Card. The world is yours.” © HSBC & JWT Vietnam https://www.iamloryadevi.com/dielac-vinamilk daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641843893192-5KGCRTPGH5YK08G8RWTI/image-asset.png VINAMILK/DIELAC VIETNAM Dielac Vinamilk case study video. © Vinamilk & Mullen Lowe Vietnam https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641843893192-5KGCRTPGH5YK08G8RWTI/image-asset.png VINAMILK/DIELAC VIETNAM Dielac Vinamilk case study video. © Vinamilk & Mullen Lowe Vietnam https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641843831966-NFNRV146TODE6WXLPX7H/image-asset.octet-stream VINAMILK/DIELAC VIETNAM https://www.iamloryadevi.com/springster-global daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641834085723-E7TP8PI13I2DMYWZCGO8/IMG_9496.jpg NIKE FOUNDATION/SPRINGSTER GLOBAL https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641833939378-5YMI1GNGH9MRZ7WBB3N9/image-asset.octet-stream NIKE FOUNDATION/SPRINGSTER GLOBAL https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641834903602-VM0WTUI3593JWT4C505R/image-asset.jpeg NIKE FOUNDATION/SPRINGSTER GLOBAL Springster case study video. © Girl Effect (girleffect.org) https://www.iamloryadevi.com/zathu-malawi daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641835965321-45VYWSQDBQ35HF1972L3/image-asset.jpeg NIKE FOUNDATION/MALAWI Introduction video. © Girl Effect (girleffect.org) https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641835965321-45VYWSQDBQ35HF1972L3/image-asset.jpeg NIKE FOUNDATION/MALAWI Introduction video. © Girl Effect (girleffect.org) https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641835935472-FHMCD9FXYZKB33EGQXR6/image-asset.octet-stream NIKE FOUNDATION/MALAWI https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641836041666-S6XCKULAUV2M26P7Y7NY/image-asset.jpeg NIKE FOUNDATION/MALAWI Narrative Music Video 1: Celebrating friendship between girls and boys. © Girl Effect (girleffect.org) https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641836144490-Y590O78DCNTGN8DYNL6R/image-asset.jpeg NIKE FOUNDATION/MALAWI Narrative Music Video 2: Challenging gender roles. © Girl Effect (girleffect.org) https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641836340180-FITJ2B7JH3E2W1BSB3IY/image-asset.png NIKE FOUNDATION/MALAWI Narrative Music Video 3: Daring to be yourself. © Girl Effect (girleffect.org) https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641836452661-6X203LU3ZT95P23Q8YBB/image-asset.png NIKE FOUNDATION/MALAWI Narrative Music Video 4: Together forging a better Malawi. © Girl Effect (girleffect.org) https://www.iamloryadevi.com/springster-africa daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641835494065-ALWT7KJA247K3V4WYGW7/Picture.png NIKE FOUNDATION/SPRINGSTER AFRICA https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641835327627-OV9EZX73IM4S0R9N1GDG/Palesa.png NIKE FOUNDATION/SPRINGSTER AFRICA https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641835584226-ZMDWD98R4Y39WKX16L0H/image-asset.png NIKE FOUNDATION/SPRINGSTER AFRICA Springster Unmute video campaign. © Girl Effect (girleffect.org) https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641835277389-TKXCSZ0TQUUPXR650IW4/image-asset.octet-stream NIKE FOUNDATION/SPRINGSTER AFRICA https://www.iamloryadevi.com/domestos-unilever daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641836881234-V5LFSL27F072HU73EA61/image-asset.png UNILEVER/VIM VIETNAM Domestos case study video. © Unilever & Mullen Lowe Vietnam https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641836881234-V5LFSL27F072HU73EA61/image-asset.png UNILEVER/VIM VIETNAM Domestos case study video. © Unilever & Mullen Lowe Vietnam https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641836863081-XSWTA9H99C4J301O869O/image-asset.octet-stream UNILEVER/VIM VIETNAM https://www.iamloryadevi.com/lux-unilever daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641839157044-Z1G1VWJNOISLVLM18MZO/image-asset.png UNILEVER/LUX INDIA Lux TVC. © Unilever & JWT Singapore https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641839157044-Z1G1VWJNOISLVLM18MZO/image-asset.png UNILEVER/LUX INDIA Lux TVC. © Unilever & JWT Singapore https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641839130296-THMPPBF4P2MSHXWOCNSH/image-asset.octet-stream UNILEVER/LUX INDIA https://www.iamloryadevi.com/omo-unilever daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641835784543-YQ5OYSUKMC61ZROFC025/image-asset.png UNILEVER/OMO VIETNAM OMO Têt TVC. © Unilever & Mullen Lowe Vietnam https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641835784543-YQ5OYSUKMC61ZROFC025/image-asset.png UNILEVER/OMO VIETNAM OMO Têt TVC. © Unilever & Mullen Lowe Vietnam https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641835732672-EFMDF4S4ZW7NJI6Q3T8S/image-asset.octet-stream UNILEVER/OMO VIETNAM https://www.iamloryadevi.com/big-sis-chatbot daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641838551839-L1CHCYIFMPH0SGCPVBVK/image-asset.png NIKE FOUNDATION/CHATBOT SOUTH AFRICA Chabot demo video. © girleffect.org and music: bensound.com https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641838551839-L1CHCYIFMPH0SGCPVBVK/image-asset.png NIKE FOUNDATION/CHATBOT SOUTH AFRICA Chabot demo video. © girleffect.org and music: bensound.com https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1641838450067-BWCEM8M1HVAV0HIROQST/image-asset.octet-stream NIKE FOUNDATION/CHATBOT SOUTH AFRICA https://www.iamloryadevi.com/fr/girl-effect daily 0.75 2022-03-22 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1646747292171-WT0N6TJ37O5CC7NINC3C/image-asset.png GIRL EFFECT Girl Effect Reel. © crédit : girleffect.org https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1646747292171-WT0N6TJ37O5CC7NINC3C/image-asset.png GIRL EFFECT Girl Effect Reel. © crédit : girleffect.org https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1646747239289-UET9ISZJ6IVY2K6UVE2F/image-asset.octet-stream GIRL EFFECT https://www.iamloryadevi.com/wfp daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1767810890701-05C7TNE3N92KLYIM9X60/Picture+1.png WORLD FOOD PROGRAMME TUNISIA https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1767810890701-05C7TNE3N92KLYIM9X60/Picture+1.png WORLD FOOD PROGRAMME TUNISIA https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1767825392898-N1GI60NCZBYZ028V5X9E/image-asset.jpeg WORLD FOOD PROGRAMME TUNISIA Salla Salla sitcom trailer https://www.iamloryadevi.com/citeo daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1767953296391-YUQR48MZD9I3EM7O2CLK/image-asset.jpeg CITEO FRANCE https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1767953296391-YUQR48MZD9I3EM7O2CLK/image-asset.jpeg CITEO FRANCE https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1767953296106-4CJ418ZJE37L9FPCR87S/image-asset.octet-stream CITEO FRANCE https://www.iamloryadevi.com/home daily 1.0 2022-10-17 https://www.iamloryadevi.com/en/publications daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1647261887458-0JMH71D6ZDWT7PFM0HXZ/unsplash-image-li0iC0rjvvg.jpg Publications & awards https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/32bdb87f-b469-4973-941e-bba58171ab6b/WFP+anthem.jpg Publications & awards - When Entertainment Meets Behavioural Science to Shift Food Choices ‘Salla Salla’ sitcom for WFP Tunisia by Ogilvy Paris https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1586943473930-244WNSDLSEARTSVT850Y/Photo3.png Publications & awards - “Facebook has permitted a real democratic advancement. This Cambodian Spring is only beginning.” The Cambodian people cheering Sam Rainsy’s long-awaited return to his country © Photo credit: Reuters https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1586943723797-5X8LTWG95SZXHW34RAWJ/photo3.png Publications & awards - “We can’t change gender norms overnight, but we can offer today a private space where girls can grow their knowledge, confidence & connections.” Girls in South Africa browsing Springster’s content © Photo credit: Girl Effect (girleffect.org) https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1586944001011-I1DJRXXOKVCGEFVTA9N7/photo4.png Publications & awards - Springster was hailed as an example of digital development best practice by DIAL at the United Nations Foundation . Springster’s website © Photo credit: Girl Effect (girleffect.org) https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1586944243586-HPDCSZ19TB52YLC32Z6P/Picture2.png Publications & awards - “Zathu, made for and by the young people of Malawi, is an innovation that has the potential to create real impact.” Zathu Music Band, Malawi © Photo credit: Girl Effect (girleffect.org) https://www.iamloryadevi.com/en/services daily 0.75 2026-02-01 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1646844461844-GKB143UJG7GVH9SCCH9E/unsplash-image-hOLMEKvIBvI.jpg Services https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1589193514525-HH904BB4XUUZLSG0BP38/image-asset.jpeg Services - I’m a strong believer in the power of brands to permeate culture and transform how we think, feel and behave. https://www.iamloryadevi.com/en/contact daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1646844768652-A4GE58NQQZ5DH7PO6656/unsplash-image-kigHD-rVJzA.jpg Contact https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1665998704622-JZINJKSTMV19ID43BRL8/unsplash-image-IHtVbLRjTZU.jpg Contact © photo by Filip Kominik https://www.iamloryadevi.com/en/experience daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1767810695938-9EN7XF4PZ8KMK3PD97ZB/unsplash-image-KcsKWw77Ovw.jpg Experience https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/a5861ee6-c3cf-45e9-9a74-f7084b956f4a/CITEO6.png Experience - CITEO FRANCE Making Reuse a social badge https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/b2226ce2-1bf4-4b50-a9fe-0bcd752faf3a/Picture+1.png Experience - U.N. WORLD FOOD PROGRAMME TUNISIA Turning a sitcom into a behaviour change engine https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640118591128-9GIFPYC45I9A82IDXFKV/GE+2.jpg Experience - NIKE FOUNDATION Building culture-driven entertainment media brands to unlock the power of girls https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640116337586-OQ2R7BU4TQ6I1P6E02DW/Big+sis.png Experience - NIKE FOUNDATION/CHATBOT SOUTH AFRICA Debunking myths around sex, contraception, and relationships https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640116483783-67OO3DGNNUU3INIFA2XT/010417_ZTL_ZOMBA_RS_001-12.JPG Experience - NIKE FOUNDATION/MUSIC BAND MALAWI Harnessing the power of music and drama to curb the rise of HIV/AIDS in Malawi https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640117717176-C75R1RKJ493N8UTDESRS/_DSC2532.jpg Experience - NIKE FOUNDATION/GLOBAL DIGITAL Connecting the unconnected through brand storytelling and mobile technology https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640116286099-S7GJK57BD0ALLM3ZJBYL/Banner+1.png Experience - NIKE FOUNDATION/DIGITAL AFRICA Encouraging girls to unmute https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640116255743-2RIBW4BWE6IC4K6ZSWXV/SR.png Experience - CAMBODIA’S POLITICAL OPPOSITION PARTY Mobilising social media to bypass dictatorship and catalyse the country’s largest youth movement https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/f30a4674-52d0-49a4-9322-a4b73b3ddf83/Duplo4.png Experience - LEGO UK & GLOBAL Unlocking the power of children’s imagination with duplo https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640117454631-FB6GPA5ZQOFFPS0Z1B2W/ASOS+banner+2.png Experience - ASOS UK Making asos own label sexy https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640117606503-N6TEBPY4OSQ3JGR2WB7Z/tesco+2.png Experience - TESCO/RETAIL UK Providing value over price https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640117534266-KWUG0PTGMB8NHHYCXJ8Z/Cocopops.png Experience - KELLOGG’S/APAC Redefining Coco Pops brand platform as the emblem of today’s kids’ generation https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640117573579-HRF5RFPT8HITWTWHOUIB/lux+shot.png Experience - UNILEVER/LUX INDIA Restoring cultural relevance to a legacy soap brand in India https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640116407008-QBRTQOP9XX565ZFEOLJR/Picture1_1.png Experience - UNILEVER/OMO VIETNAM Carving out a meaningful role for a detergent brand in Vietnam’s most beloved festival https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640117230097-B4VHTV392HMKVLB6UVLZ/12.png Experience - UNILEVER/VIM VIETNAM Educating people about something they don’t care - toilet hygiene - and inspire social action https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640118398153-D1SGZHPO9FHSJKLZLTW3/HSBC+LATEST.jpeg Experience - HSBC VIETNAM Building credit card habit in Vietnam, a cash relying country https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1640118483386-1QUVJANI6VUOWEY32VY2/109-1092436_vietnam-dairy-products-joint-vinamilk-hd-png-download.png Experience - VINAMILK VIETNAM Dispelling the myth that foreign is better https://www.iamloryadevi.com/en/aboutme daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/1767946094905-GX9QWAYLOVKTBPPQTVNX/unsplash-image-som-8ENiioY.jpg About Me https://images.squarespace-cdn.com/content/v1/5e6628f32811491d01986d74/8d063206-59e7-46e0-bfa3-a0321ceabda5/Website2.jpg About Me - Born and raised in Paris in a dual French–Cambodian culture, I developed early on a curiosity for what guides people’s behaviours and choices. This interest led me to explore and work across diverse cultural contexts in Europe, the UK, Asia and Africa.